Googled your company lately? Probably not. When do you, you’re searching for a “branded keyphrase.”
Marketers and SEOs usually ignore these phrases. Why? Because they assume that they rank #1 and there’s nothing to gain. Or they just never look up what branded phrases their audience is using.
Đang xem: Brand keyword là gì
But it’s crazy to ignore the people who are looking for you.
Branded keyphrases are the world’s fastest win for SEO.
And they’re a secret weapon for content strategists.
These keyphrases provide powerful insights. In seconds you can:
Learn what your audience knows about youFind reputation issuesDiscover your top competitorsUncover gaps in your content
If someone else is outranking you for your own topics, you should know and you should beat them. And it’s easy for you to win for these queries. They are about you.
So let’s find those phrases, optimize and get the maximum value from our own branded queries.
Xem thêm: maã cổ phiếu pxt
What’s a branded keyphrase?
A branded keyphrase is a search term that includes the name of a brand, a variation of a brand name or the name of a specific product. Examples include “Apple iPhone,” “Chicago Cubs parking” and “Orbit Media blog.”
They’re often called navigational queries because people who search for them are usually just trying to get to a specific website or webpage. (See the chart at the end of this post for a breakdown the three types of keyphrases)
These phrases have ultra-high click through rates. 50% or more of people who search for brands click on the top ranking page. (It’s usually the brand, but not always) They also attract the most qualified visitors. The searcher are already brand-aware.
*Source: Jansen, Booth. Classifying Web Queries by Topic and User Intent
Welcome to your real homepage
Branded queries are the top keyphrases for most websites we review. Check your own Analytics. It’s likely that these are the main phrases people are using to find your site.
The search results page for your brand might get more traffic than your homepage.
It’s a stark reality of digital marketing.
This is why whenever someone asks me to review their website, I start by searching for their brand. Because Google is their real homepage.
So own your branded queries. Find them, search for them and improve the search results pages for each.